RADLEY, BULLRING SHOPPING CENTRE, BIRMINGHAM

Lucence has supported the handbag and accessory specialist on more than 20 projects country-wide.

Radley, Birmingham Project image 1

Lucence has supported the handbag and accessory specialist on more than 20 projects country-wide.

London-based Radley is a market leader in handbag and accessory design, with stores and concessions worldwide.

The brand is synonymous with fun and adventure, such values projected through the distinctive Scottie dog logo.

The iconic dog first made an appearance on the bag strap of the 2000 autumn/winter collection. It was later added to the rest of the Radley range following a surge in customer interest.

The cute and playful Scottie is now a firm favourite amongst Radley fans who fully embrace the spirit of this continually-evolving brand.

Project brief

Lucence was asked to manufacture two faux neon Radley dogs, plus outer signage for the Birmingham Bullring store.

A small dog logo was requested to feature inside the store. The second, larger dog was designed to be positioned above the main outer signage of the premises.

This larger logo was to be mounted on a printed, tensioned canvas and created in four separate sections, to be seamlessly matched.

The main shop signage was to be produced in Lucence ‘Halo’ lettering and mounted on an aluminium panel.

Brilliant solutions

During each Radley contract, the Lucence team has worked closely with the company’s leading shopfitters to create the memorable Scottie dog logo plus additional outer signage for many of its UK stores.

At 6ft wide, the Birmingham Bullring Radley logo is the largest our team has ever produced during many collaborations with the handbag specialists.

As such it was a challenging task.

The Lucence Halo lettering and flawless faux neon Scottie dogs create an eye-catching impact for passing shoppers - and no doubt please the Radley fans too.

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Radley, Birmingham project image 2

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