Lucence’s expert team has supported major brand Superdry for a number of years on projects throughout Europe.

Superdry Sport Project image 1

Superdry’s brand is known and recognised worldwide, with 515 branded outlets in 46 countries. Focusing on high-quality products, Superdry’s unique vintage Americana and Japanese styling has brought a new look to the high street and gained a strong following. The brand’s latest store in Cardiff, UK, will establish Superdry’s new Sport brand, with highly distinctive branding and shopfitting that makes an immediate impact.

Project brief

Lucence works with Superdry regularly, supplying premium-quality internal and external signage for its European outlets. Working with the brand’s UK project manager and architects, our team produced drawings for all signage at the Cardiff Superdry Sport store. Once project dates were agreed, our team started to manufacture, working within Superdry’s specific brand guidelines towards a defined project timescale.

The Cardiff store’s requirements included internal and external embedded LED signage in Superdry Sport’s brand colour scheme, including the brand’s new-style fascia signage and illuminated lettering internally. Although not required on this project, our team has managed signage installation for Superdry across Europe.

Brilliant solutions

Having worked closely with Superdry’s team for some time now, we know that quality is important to this brand. Lucence always ensures that materials, workmanship and, where necessary, installation are all delivered to the highest standard, and our excellent relationship with Superdry’s teams throughout Europe means that we clearly understand our client’s needs and the way they work. We’re a trusted partner and we don’t let them down; Superdry continue to come back to Lucence because they can rely on us to deliver the right products on time.

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Superdry project image 2

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